Increasing Engagement Through UI Complexity |
Goal
Encourage digital readers to explore and linger The Manual's design publication website. Solution
Create an engaging and memorable digital design system |
My Roles
Wireframing and user interface design |
Overview
The Manual is a print and digital design publication written for the design community. While the original website was tidy and clean, its tone felt chilly, unwelcoming. Certainly not the kind of mood to make a reader want to keep reading! The goal for the redesign was to highlight the charming color palette and custom illustrations for the site, break up the repetitive list-like layout, and invite the reader to explore and linger. |
Process
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